Mexx: The visuals were stylish, but there were no sales
Mexx came with a task: increase online sales and advertising efficiency. Previously, they launched campaigns with beautiful visuals, but there was no clear analytics or understanding of who was buying and why. People saw the ads — but didn’t go to the store.
Relaunch of advertising with a focus on conversion
built a funnel from scratch:
- Set up advertising through Google Ads and Yandex.Direct.
- Launched retargeting for the audience that interacted with the brand.
- Collected analytics on customer behavior and segmented traffic into cold and warm.
This approach provided clarity: what works and what just “looks nice.”
From creative to sales
Simultaneously started promoting specific collections and seasonal sales, emphasizing value and scarcity.
Each launch was analyzed and adapted to the audience. Unlike previous campaigns, the goal was not brand awareness, but conversion.
Each launch was analyzed and adapted to the audience. Unlike previous campaigns, the goal was not brand awareness, but conversion.
What we achieved
- 21% sales growth in the first month
- CTR 2.1 times higher than the market average
- Cost per lead reduced by 34%
- Clear analytics emerged: now Mexx understands how their advertising works and where to go next