Yandex: Not just advertising — a balance had to be maintained
The task from Yandex Taxi: attract drivers and customers simultaneously without disrupting the balance. If too many drivers are attracted, they will idle. If too many customers are attracted, they won’t be able to get a ride.
Smart landing page and precise control
launched an advertising campaign with separate streams on the landing page — one for drivers, another for passengers.
Each group was directed to its own app, which allowed tracking installations and maintaining balance in real time.
Each group was directed to its own app, which allowed tracking installations and maintaining balance in real time.
Results in a week
- 300+ new drivers
- 3000+ new customers
- Stable load: no one waited longer than usual
- Installations were tracked accurately, which helped flexibly manage advertising