Nike: How to connect online with offline
Nike’s task was not just to launch ads, but to understand how they impact offline sales. It was necessary to attract customers online and track who actually visited the store.
Smart tracking technology
set up advertising campaigns in Google Ads and Yandex.Direct. To connect online and offline traffic,
used special routers that “matched” website visits with store visits.
used special routers that “matched” website visits with store visits.
This allowed us to clearly know the conversion of each advertising campaign and make quick adjustments.
Plus — collected IDs of all visitors, which enabled the creation of a customer database and launching retargeting via Yandex.
Plus — collected IDs of all visitors, which enabled the creation of a customer database and launching retargeting via Yandex.
Advertising of promotions and collections — on point
Also successfully promoted seasonal sales and new collections.
Campaigns were precisely targeted at the audience and launched at the right moment, resulting in high response and minimal cost per impression.
Campaigns were precisely targeted at the audience and launched at the right moment, resulting in high response and minimal cost per impression.
What’s the result
- Conversion from online to offline — transparent and manageable
- A customer base for repeat sales was formed
- $0.02 per 1000 impressions — record efficiency
- Advertising became not just visible, but effective