L'Occitane: problem
L'Occitane's advertising was focused on reach and did not drive sales growth. The company aimed to increase online revenue by 20%, retain existing customers, and attract a new audience.
Solution
- Created and tested 10 target audiences suitable for the brand
- Optimized advertising campaigns based on initial launches
- Developed personalized content with USPs for each audience to accelerate purchase decisions
- Implemented chat auto-responses linked to advertised products — reduced the workload on the online consultant
Result
- Online sales increased by 24%
- Attracted a new loyal audience
- The SMM team now clearly understands what to create and for whom
- The brand gained a clear, scalable advertising approach