PUMA: Need more sales, not just reach
Puma approached us with a task: boost online sales while clearly tracking ad performance. Previously, the campaign was more about brand image — there was reach, but almost no sales.
Complete strategy overhaul
We built advertising focused on results, not visibility. Campaigns were launched via Google Ads and Yandex.Direct, with well-thought-out targeting and varied creatives for audience segments. Special attention was given to mobile traffic, where the main flow of buyers was. For repeat engagements, we used retargeting by user ID and built our own database for the next wave of launches.
Collections, promotions, and local events
We launched ads for new collections, seasonal sales, and local brand activities. Each launch used different approaches: some focused on style, others on price, and some on exclusivity. Everything was tied to specific metrics for each stage of the funnel.
What we achieved
- 18% growth in online sales in the first quarter
- CTR increased 2.3 times after creative optimization
- Cost per click reduced by 31% due to precise targeting
- Advertising became a sales tool, not just “impressions”